01
CITY RIYADH
The Kingdom's vibrant capital, where culture, entertainment, and innovation thrive.
COLOR#F6793C
ESSENCEENTERTAINMENT
VISIT SAUDI
Project overview
نظرة عامة على المشروع
A destination-led creative campaign celebrating the living culture of Saudi Arabia — from Riyadh to AlUla — through cinematic imagery, icon systems, and regional storytelling chapters.
Destination lockups
تراكيب الوجهات
A flexible lockup system that adapts region names, pathways, and markers while keeping one shared Visit Saudi voice across destinations.
Visual elements
العناصر البصرية
- 01 / SAUDI ARABIA FRAME
- 02 / TOPOGRAPHIC CONTOUR LINES
- 03 / FRAME
Iconography
الأيقونات
Icons inspired by the spirit of Saudi Arabia, designed to grow with each destination.
Destinations profiles
ملف تعريف الوجهات
02
CITY AL-MADINAH
A timeless destination of faith, peace, and cultural heritage.
COLOR#659DDA
ESSENCESPIRITUALITY
03
CITY DIRIYAH
The birthplace of the Saudi state — heritage, craft, and living culture.
COLOR#9D3D3F
ESSENCEART & HISTORY
04
CITY HAIL
Desert routes, rock landscapes, and open horizons in the north.
COLOR#2E634E
ESSENCEADVENTURE
05
CITY JEDDAH
A vibrant coastal city blending heritage, creativity, and modern living.
COLOR#F84765
ESSENCESIMPLICITY
06
CITY ALULA
An ancient landscape celebrated for its breathtaking night skies.
COLOR#626ECB
ESSENCENIGHT SKIES
07
CITY ASEER
Mountain trails, highland villages, and a landscape defined by green horizons.
COLOR#3FA67A
ESSENCENATURE
Destination videos
فيديوهات الوجهات
CITY RIYADH — VIDEO
الرياض
CITY AL-MADINAH — VIDEO
المدينة
CITY DIRIYAH — VIDEO
الدرعية
CITY JEDDAH — VIDEO
جدة
CITY ASEER — VIDEO
عسير
Destinations profiles
ملف تعريف الوجهات
CITY RIYADH
المدينةالرياض
CITY AL-MADINAH
المدينةالمدينة
CITY DIRIYAH
المدينةالدرعية
CITY HAIL
المدينةحائل
CITY JEDDAH
المدينةجدة
CITY ALULA
المدينةالعلا
CITY ASEER
المدينةعسير
