A refined visual identity for Sanabel Al Salam — weaving tradition, nature, and craft into a modern pastry brand system of marks, color, and packaging.

The wordmark combines smooth letterforms with a bold geometric structure, creating a contemporary identity rooted in Arabic typography. The integrated wheat symbol and handshake reflect generosity, peace, and connection, forming a distinctive logo without the need for a separate icon.

AFTER

BEFORE

• 1/ WHEAT GRAIN

  The wheat grain is reimagined as a symbol, with a leaf integrated at its center.

  

• 2/ PIGEON

  A hidden pigeon is embedded within the letterform, representing peace and reassurance.

  

• 3/ WOVEN MOTIF

  A woven element inspired by wheat, representing connection and authenticity.

  

• 4/ CURVES

  Soft curves inspired by the natural movement of wheat add warmth and fluidity to the wordmark.