Project overview
نظرة عامة على المشروع
An interactive campaign targeting youth audiences to drive brand awareness through a challenge-based event featuring celebrities competing in a video game-inspired setting.
The experience embraces a bold pixelated visual style that blends digital art and entertainment, creating engaging, shareable content that strengthens the brand’s connection with youth culture.
Color palette
لوحة الألوان
Event highlights
أبرز لقطات الفعالية
Identity applications
تطبيقات الهوية البصرية
